Searching for the Perfect Pub Date and Happy Beltane!


Okay, the date for Crimson Death has changed again to October 11, 2016. I’m 99.999% sure that is the final on sale date. My editor at Penguin Random House told me days ago that they were changing the date so I could announce to all of you before they put it up on line. Media Minion Jess and I had a great idea to do a sort of Alton Brown explanation with a white board and props, but I’ve been trying to actually finish writing Crimson Death. So the cool announcement didn’t get made on our end. Jonathon says that we’ll make it on Monday if we want to try to do the cool props and such. If I’m still writing furiously on Monday then maybe that won’t happen until after this book is complete and the fun video will be more a “how this part of publishing” works. Until I was a bestseller and hitting #1 on a semi-regular basis I had no idea that a publisher plans placement of a “big book” like a general plans a battle. What other big books are coming out at the same time? What other books that are similar are coming out and when? The Publisher’s reps talk to the bookstores about physical placement in the stores. If the author is doing a tour, especially a big one, what other authors are on tour and what stores are they doing? We routinely follow each other around the country on tour just like musicians follow each other, and for many of the same reasons. That’s just a few of the considerations that go into picking a release date for what the publisher calls a “big book,” which seems to mean a book that they think will sell lots of copies, have a chance to hit #1 on The List, and has a wide audience appeal.    
Also, this blog is going up on May 1st which is May Day, or Beltane. Think of it as Wiccan Valentine’s Day except without a saint having to give up his life to name the holiday. So Merry Beltane, everyone! Sadly, Hallmark does not have a card for this holiday. Wiccans’, and most pagan faiths, have eight major holidays a year – eight! Think of all the cards we’d send and merchandise we’d buy if corporate America embraced us as viable consumers. But I think that is a blog for another day. May the day be full of joy for you and everyone that you love in your life! That includes yourself, because love begins in your own heart and then spreads outward.